Marketing Technology Insights: The Marketer’s Essential Marketing Technology Stack

Getting Higher Conversions Using Customer Intelligence
14th Jun
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As posted in http://www.marketingtechnologyinsights.com/2013/06/essential-marketing-technology-stack.html 

The marketer’s essential marketing technology stack is:

  • Marketing Automation: The organizations who can adopt and master it fastest will be the ones that outpace their competition. As with everything, of course, if the attempts at marketing automation do not align with marketing and business objectives, then it will probably be a waste of time.
  • Content Management: What also makes content management systems powerful from the marketer’s perspective is the ability to create websites with dynamic, personalized content. A (good) CMS provides marketers with the tools needed to create a very specific user experience and engagement plan. Marketers can effectively map out the paths they want their visitors to take when they visit the organization’s web site.
  • Portals and Collaboration:  Another type of portal is a sales portal. Employees can log in and see the progress of the other salespersons in the organization. It has a competitive aspect, and this type of portal isn’t limited to just the sales department. The portal could represent how each franchisee is performing in the region and other franchisees can compete to increase their revenue or decrease whatever negative metric they want. Perhaps a law firm has a portal that keeps track of all the cases acquired and won per lawyer, and when each lawyer logs in to the portal, they are notified of their current standing.
  • Social Media: You’ve probably seen it before, but if you’ve ever opted to “log in with Facebook account” on a website, you just participated in a marketer’s attempt to better understand you as a user. Marketing can collect valuable data from their users by integrating social into their digital marketing plans. Not only that, but marketers can then recognize and better serve users as they hop through different channels – both socially and internally. 

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

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Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

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Kewill

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USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

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