There is no “easy” button for driving leads from marketing to sales to revenue. Prospects get lost in the process, leads go stale, sales spends time on bad leads and not enough time on good leads—the end result is an inefficient funnel where revenue opportunities are lost. RevEngine Marketing helps clients optimize demand generation and sales efforts by creating an efficient funnel that accelerates revenue.



Our Founder - An Accomplished Marketer Of 20 Years.


Marketing Automation Consultant


Marketing Automation Consultant


Spearheads Our Blog While Also Helping Clients With Content Creation.


Marketing Automation Consultant


Marketing Automation Consultant


Marketing Automation Consultant


What makes us tick, and why you should care.

Jeff Coveney, President and Principle Consultant

RevEngine Marketing was founded in 2013 by Jeff Coveney, an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Most recently at Application Security, Coveney redefined the demand generation process with the implementation of a state-of-the-art marketing automation system leveraging Marketo.

Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo users by naming him to the Marketo Champion Elite class four straight years (2012-2015).

Tim Cerato, Marketing Automation Consultant

Tim is our technical marketing automation consultant and comes from a diverse digital marketing background. He’s traded in his multi-disciplined focus for a focus on marketing operations and more specifically, marketing automation.

Jenn DiMaria, Marketing Automation Consultant

A Marketo Certified Expert and 4x Marketo Champion, Jenn has over 10 years of marketing experience and holds an MBA in Marketing from DeSales University. She comes to RevEngine from a national Director of Marketing role and likes focusing her talents on strategy and scalability. In her free time, she knits, reads, and contributes to the MINDHIVE blog and podcast, where she and fellow champs discuss all things marketing automation.

Mary Rouzer, Marketing Automation Consultant

Mary Rouzer is a well-rounded marketing professional with over seven years of experience in the fast-paced technology industry. She studied business with a concentration in Marketing at Endicott College, and proceeded to advance her skill set into areas of marketing operations, demand generation, channel marketing, and event coordination. Mary loves helping companies solve marketing automation challenges, optimize processes, and has a serious passion for purple (Marketo that is). In her free time, Mary explores her wild and wonderful home state of West Virginia. She enjoys hiking, kayaking, skiing, and spending time with her husband and fur babies.

Alyssa Reeves, Content Marketing

Alyssa spearheads our content and blog development at RevEngine Marketing while also helping clients with their content creation needs. She is very passionate about marketing and is very excited to be aboard the RevEngine team. In her free time, Alyssa enjoys spending her time outside and at the beach.

Our Virtual Team of Experts – The Bench is Deep

Our extended team depends on the project and the client. Offering our clients some of the best talent, our team is a collection of elite independent/freelance consultants with various backgrounds (Marketo Champions, copywriters, template designers, java pros, analytics professionals, etc.). This “open architecture” structure allows us to build teams on a project-by-project basis.

As a result of this strategy, we have the flexibility to put the perfect team against each individual project, maintain the highest level of talent while keeping our pricing at reasonable levels.

Sometimes you only need one of us to deliver a Success Blueprint Discovery project. Other times, you might need a five person team to help you build a complete custom sales and marketing program with content development, design and implementation. The team you work with is not static and is never based on our internal structure. It is based on your project scope and needs.


  • Top Expertise. We know Marketo. With one of the world’s top 25 power users, RevEngine Marketing can make your automation goals a reality. For other solutions such as Eloqua and Pardot, we work with trusted partners to deliver superior results.
  • Best Practice 4A Methodology. Assess. Align, Automate. Analyze. Simple in theory, difficult to execute. We know how to translate strategy into tangible results.

  • We’ve Lived in Your Shoes. We’ve been making automation work since 2008 on the client side. We’ve experienced the sales and marketing battles—and successes. We know how to translate that experience to our clients. Our proven track record resulted in Marketo nominating our founder’s prior company for a 2013 Marketo Exceptional Product Usage nomination.
  • Passion. We love what we do. If our clients aren’t happy, we’re not happy.


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


Coming soon…


Coming soon…


Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…