Marketing Research Chart: What are your peers’ top email marketing goals?

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Marketing Research Chart: What are your peers’ top email marketing goals?

Top email goals–I feel like checking the “check all ” box for this question. For me, it really depends on the email. Like anything, companies should send a mix of content.  Like the author says, focus on 3-5 goals…”If we prioritize everything, we prioritize nothing.”

For example, some emails should be used to drive action. The email could offer a monthly $25 special or an offer to download the latest whitepaper. The success of these emails is measurable by sales or by registrations. Marketers should also mix in thought leadership content to build brand and provide consistent touches to the audience. For example, an alarm company could send an email offering the ” top 5 tips for securing your house” that leads to a blog post. This email serves as a touch point to build brand for future action-driven emails.

As we search for brand-side marketers to speak at MarketingSherpa Email Summit 2014 in Las Vegas , one of the top questions on our mind is — what are marketers trying to achieve with their email marketing? To answer that question, […]

Q: Which goals does your organization want to achieve through email marketing in the next 12 months? Please select all that apply.

Not surprisingly, “increase sales conversion and/or revenue” was a top choice, chosen by two-thirds of marketers. How does one increase sales?

Marketing Research Chart: What are your peers' top email marketing goals?

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

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Centage

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