2016 Marketing Events Not to Miss

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Digital Marketing is exploding. And yes, we can all learn things online, but there’s nothing like getting educated in person or commingling with your marketing peers.

On the vendor side, events help brands reach a physical audience to support lead generation and account-based marketing strategies. In fact, 96 percent of consumers said that participating in an event made them more inclined to purchase a product or service they were interested in.

EventTrackgraph

Events generate leads and help sales teams close deals. They increase brand awareness and generate press coverage. They strengthen customer relations and generate shareable content. Ben Hindman, CEO, Splash.com

With the above in mind, below outlines some top marketing events in 2016 that cover social media, digital marketing and more. Thanks to Alyssa Reeves for pulling together the list.

Digital Marketing Events 2016

Month Dates Location Category Comments
January
CES January 6th-9th, 2016 Las Vegas Digital Marketing CES Kicks off the year with the latest and greatest gadgets.
February
Digital Summit February 8th-9th, 2016 Phoenix, AZ Digital Marketing Digital Summit is the regions’ largest digital gathering. If you’re into digital, this is the event for you.
Traffic & Conversion Summit February 9th-11th San Diego, CA Digital Marketing Focus on SEO and converting traffic. Ryan Deiss, Co-Founder & CEO of DigitalMarketer.com puts on this conference.
B2B Content2Convergence February 15th-17th Scottsdale, AZ Direct Marketing/Lead Gen This event is great for content and demand gen teams and marketing ops teams to gain insights on driving better campaign conversions and ROI.
Marketing Sherpa Email Summit February 22nd-24th Las Vegas, NV Content Marketing Here, you can discover how-to details and strategies for fast, measurable digital marketing success.
FlipMyFunnel February 25th San Francisco, CA Digital Marketing Account-based marketing is the buzz in 2016 and Sangram Vajre is helping lead the charge in this roadshow series.
March
ICON March 2nd-4th Phoenix, AZ Solution Best Practices ICON is celebrating 10 years this year. It is perfect for Small Business Owners and is where the most successful entrepreneurs in the small business community come together to shape the future of their businesses.
Advocamp March 7th-9th San Francisco Digital Marketing Presented by Influitive, this event focuses on new ways to engage your customers and build advocacy.
Digital Marketing Innovation Summit March 10th-11th New York, NY Digital Marketing This is where the world’s most dynamic and senior executives operating in the areas of digital marketing gather.
SXSW Interactive March 11th-15th Austin, TX General Marketing SXSW is ideal for digital marketers and party goers, because who doesn’t love to party?
MarTech March 21st-22nd San Francisco , CA Technology Marketing Scott Brinker and team put on this conference for tech-savvy senior-level  marketing professionals.
Email Evolution Conference March 30th-April 1st New Orleans, LA Content Marketing EEC is designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions.
ConversionXL Live 2016 March 30th-April 1st Near Austin, TX Analyst At ConversionXL, the best practitioners in the world will be teaching you what they know, away from the distractions of a big and bustling city.
April
Microsoft Dynamics Convergence** April 4th-7th New Orleans, LA Solution Best Practices Here, you’ll discover breakthrough business insights, explore emerging solutions for your industry, and learn how your peers are reinventing their roles.
DigiMarcon Cruise April 10th-17th Houston, TX Cruise This event showcases the most audacious and thought provoking speakers in the digital marketing industry. And did we mention, it’s a cruise.
Social Media Marketing World April 17th–19th San Diego, CA Social Media Marketing SMMW is the world’s largest social media marketing conference. So, if you’re a social media lover, this is the event for you.
Forrester’s Forum for Marketing Leaders April 26th–27th New York, NY Analyst Forrester’s Forum is ideal for marketing leaders and professionals. Here, you will collectively tackle the most immediate and pressing challenges faced by marketers in what Forrester calls “the age of the customer.”
Modern Marketing Experience 2016 April 26th-28th Las Vegas, NV Digital Marketing Modern Marketing Experience covers all of today’s modern marketing tactics for you to take home and use. You won’t leave without important markting knowledge.
May
SoundBoard May 5th Athens, GA Digital Marketing At SoundBoard, you will get best practices and tips from marketing experts.
Marketo’s Marketing Nation Summit May 9th – 12th Las Vegas, NV Solution Best Practices This event is geared towards Marketo practioners and Marketing leaders interested in optimizing ROI with Marketo.
DigiMarcon East May 12th-13th New York, NY Digital Marketing DigiMarcon East connects digital marketing professionals with new customers, ideas, technologies, and business opportunities.
Gartner’s Digital Marketing Conference May 17th – 19th San Diego, CA Analyst This is the premier outlet for senior executives looking to learn the latest digital marketing trends.
SiriusDecisions Summit 2016 May 24th – 27th Nashville, TN Analyst 2016 Summit promises to raise the bar with new cutting edge research, increased opportunities for networking, more than 50 analyst sessions and over 100 practitioner case studies.
June
DigiMarcon West June 15th-16th, 2016 Santa Monica, CA Digital Marketing The speakers at DigiMarcon West will be providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.
July
 None scheduled
August
 None scheduled
September
Content Marketing World September 8th–11th Cleveland, OH Content Marketing Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. This event is perfect for those content marketing lovers.
Brand Manage Camp 2016 September 15th-16th Las Vegas, NV Content Marketing Get the tools, insights and inspiration you need to take your brand to the next level.
October
Dreamforce October 4th-7th San Francisco, CA Solution Best Practices SF admins, Sales leaders, ecosystem
DMA Annual Conference October 16th-18th Los Angeles, CA Direct Marketing/Lead Gen This conference will bring together marketing’s greatest analysts, artists, strategists, copywriters and CEOs.
Marketing Prof’s B2B Forum October 18th-21st Boston, MA Content Marketing This event is a must for any content marketer. Marketing Prof’s B2B Forum is also celebrating their 10th year.
November
Ad Tech Nov 2nd-3rd New York, NY Digital Marketing Ad Tech is a conference and exhibition that will bring together the marketing, technology and media communities.
Hubspot Inbound Nov 8th-11th Boston, MA Solution Best Practices This event is ideal for Hubspot professionals looking to master digital marketing around the Hubspot solution.
Sirius Decisions Technology Exchange November 16th-17th Austin, TX Technology Marketing This is the only B2B conference that focuses on how technology can and should be leveraged in sales, marketing and product organizations to enhance alignment and outperform the competition.
December
 None scheduled

Have a favorite we missed? Make sure to comment below.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…