10 Step Guide to Lead Source Management & Strategy – Download the Ebook

What’s driving your leads?

Get best practices for tracking and managing your marketing investment with our free ten step guide. Learn step by step best practices on how to track success and gain insight into your organizations top leads sources and marketing assets.

Key Takeaways Include:

    Reasons to adopt a Lead Source Management Strategy

    High level strategy for categorizing your sources/assets

    Top reports to measure success and key fields to get started

    Best practices on form creation to capture data properly

    Naming conventions for standardization

    How to deal with legacy data

    Key enhancements to salesforce.com to expose data to sales team

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The Ultimate Guide To Lead Source Management and Strategy April 29, 2014
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