What’s driving your leads?
Get best practices for tracking and managing your marketing investment with our free ten step guide. Learn step by step best practices on how to track success and gain insight into your organizations top leads sources and marketing assets.
Key Takeaways Include:
Reasons to adopt a Lead Source Management Strategy
High level strategy for categorizing your sources/assets
Top reports to measure success and key fields to get started
Best practices on form creation to capture data properly
Naming conventions for standardization
How to deal with legacy data
Key enhancements to salesforce.com to expose data to sales team