Nurturing Strategies That Bring Old Leads Back To Life

Email marketing statistics are important. They tell you how many people in your database a message is sent to, how many opened it, how many clicked through, and how many unsubscribed or bounced. But hidden behind those celebratory percentages are your dead leads. The contacts that consistently ignore, delete or otherwise decidedly choose NOT to engage with you.

RevEngine Marketing's Wake The Dead (WTD) nurturing strategy enables you to quickly identify who's in and who's out, while cleaning up your database and boosting revenue by reengaging old leads.

Developing Your Wake The Dead Campaign


The first question a lot of marketers ask is WHY do we have so many dead leads? Are our messages hitting an unmonitored email address? Does the lead no longer have a use for our solution? Is our content strategy simply falling flat and not getting attention? While the answer may not be apparent, thinking about these challenges can help you develop your WTD strategy, identify your purpose, and decide precisely what you want to get out of the campaign. For example, if you're a small business that pays for databases based on size and marketing automation platforms based on sends, dead leads can be dead weight that kills your budget over time. Your goal in a Wake The Dead campaign may simply be to determine who's still interested and where you can free up some space. On the other hand, you may take a more strategic approach to Wake The Dead, crafting personalized offers and heart-tug "we miss you!" messages to get as many leads back into the fold as possible. Whatever your goal, RevEngine Marketing can show you how to effectively reach out and engage old leads, while weeding out the truly dead ones, and fueling your pipeline with fresh leads come back to life.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…