Nurturing Strategies That Bring Old Leads Back To Life
Email marketing statistics are important. They tell you how many people in your database a message is sent to, how many opened it, how many clicked through, and how many unsubscribed or bounced. But hidden behind those celebratory percentages are your dead leads. The contacts that consistently ignore, delete or otherwise decidedly choose NOT to engage with you.
RevEngine Marketing's Wake The Dead (WTD) nurturing strategy enables you to quickly identify who's in and who's out, while cleaning up your database and boosting revenue by reengaging old leads.
Developing Your Wake The Dead Campaign
The first question a lot of marketers ask is WHY do we have so many dead leads? Are our messages hitting an unmonitored email address? Does the lead no longer have a use for our solution? Is our content strategy simply falling flat and not getting attention? While the answer may not be apparent, thinking about these challenges can help you develop your WTD strategy, identify your purpose, and decide precisely what you want to get out of the campaign. For example, if you're a small business that pays for databases based on size and marketing automation platforms based on sends, dead leads can be dead weight that kills your budget over time. Your goal in a Wake The Dead campaign may simply be to determine who's still interested and where you can free up some space. On the other hand, you may take a more strategic approach to Wake The Dead, crafting personalized offers and heart-tug "we miss you!" messages to get as many leads back into the fold as possible. Whatever your goal, RevEngine Marketing can show you how to effectively reach out and engage old leads, while weeding out the truly dead ones, and fueling your pipeline with fresh leads come back to life.