Optimize Your Funnel To Fuel Leads Into Revenue
In order to properly align your sales and marketing teams, it’s essential to create a repeatable and measurable demand funnel that fuels revenue growth. Many times, you find yourself measuring leads coming into the funnel, but have limited visibility into what happens to leads along their journey to a converted deal.
RevEngine Marketing’s No Lead Left Behind Demand Funnel is mapped specifically to your unique processes — so you can create your own revenue engine. Our goal is to ensure your leads receive proper attention, and that No Lead is Left Behind.
What’s In A Lead Lifecycle?
The goal of your lead lifecycle, or funnel, is to move leads through your sales cycle via marketing and sales initiatives. But when one lead fast tracks through your funnel, and another takes multiple touches and patient nurturing, it can be difficult to measure what’s working and establish predictability.
This is why sales and marketing alignment is so critical. Instead of fumbling to figure things out mid-funnel, if there is agreement upfront about processes, terminology, KPIs and what constitutes an MQL and SQL, there will be clear expectations about the specific journey – or lifecycle campaign – that different types of leads take through the funnel.
RevEngine Marketing Connects The Dots
Most funnels look something like this:
- MQL - Marketing Qualified Leads
- SAL - Sales Accepted Leads
- SQL - Sales Qualified Leads
- OPP - Opportunities
While this seems straightforward, the hang-ups usually occur when there’s a disconnect between sales and marketing about definitions and processes. The result is that leads get stuck in stages, disqualified when they shouldn’t have been or vice versa, and the cumulative effect is fewer leads making it to the opportunity stage.
And at the end of the day, Missed opportunities = Lost revenue.
Our No Lead Left Behind Demand Funnel uses a multi-phase approach to simplify your lead lifecycle, improve transparency, and get marketing and sales working in harmony.
Use Case: The No Lead Left Behind process contributed to Splash quadrupling it’s MQL-to-Won rate and while doubling Sales over a six month period.
- Developing Your Funnel "Machine"
- Sales and marketing alignment
- Agreeing on processes and terminology
- Getting management buy-in
- Develop, implement and enforce a measurable SLA between marketing and sales
- Implementing an 80/20 Funnel "Blueprint"
- Implement one or more lifecycle techniques to improve your processes
- 30-60 days to results
- Maximum results without maximum effort
Is Your Organization Driving Leads THROUGH The Funnel?
Let RevEngine Marketing give you a free 21-point marketing checkup. We'll look at everything from your marketing strategy to your marketing automation to identify opportunities to turn your funnel into a revenue machine.