Marketing Automation Migration Services
Looking To Switch From One Service To Another? Let Us Help
Marketing automation is such an integral part of the sales and marketing process today, we’d be hard-pressed to even calculate how many different platforms are available as of this writing. While the initial premise was that you could send emails to your entire database, or segmented lists, at once, the major players have evolved into incredibly robust systems capable of doing some pretty amazing things for your business.
If your organization has outgrown your current MA platform, or you’re just interested in an upgraded set of features, you may be looking at migrating to a new provider. This can be intimidating. There’s a lot of data to move over, as well as custom workflows and programs that you already have in place. You need to be able to migrate with minimal disruption to your internal staff and your customers and leads.
Marketo Training & Consulting
Moving to a new marketing automation platform, especially one as comprehensive as Marketo, is not without a learning curve. The entire point of your migration is to improve your marketing automation technology and thereby improve your engagement with leads, your reporting, and ultimately your bottom line.
That’s why our services don’t end with the technical migration of your data. We’re Marketo experts, and we exist to ensure you’re getting the most out of your investment. From staff training and consultation to operations management, we know how to make your MA work for you.
What To Expect From Your Migration
We use a multi-step approach to plan your marketing automation for conversion to Marketo. While this is an involved process, you can expect multiple action items within these high-level phases:
- Plan data migration from your current MA platform to Marketo to sync with your CRM with minimal Sales disruption.
- Inventory landing page and email templates to plan conversion to Marketo.
- Recreate any workflows/intelligence from current MA in Marketo.
- Plan for nurturing switch and begin to transition over nurturing.
A Focus on Marketo Migrations
RevEngine Marketing is the partner you can trust with your marketing automation migration. We’ve successfully helped numerous organizations migrate to Marketo from systems such as Hubspot, Eloqua and more, managing day-to-day operations while we trained staff and ensured a seamless transition.