Enhance Your Prospects’ Journey Through Nurturing


According to research from the Aberdeen Group, it can take as many as 10 marketing-driven touch points to move a lead from the top of the funnel to conversion. That's a lot of love to spread around. And what it proves is that prospects want and need to hear from you before making a decision.

The catch is that your sales and marketing teams don't have time to individually reach out to all 5,000 of your leads 10 times over. This is where marketing automation becomes worth its weight in gold.

The lead nurturing process we've developed is accomplished by marrying a well-planned content marketing strategy with marketing automation technology. The result is that you're continually engaging your leads with relevant, targeted content, pretty much without lifting a finger.

Your Customized Marketo Lead Nurturing Process

Looking to supercharge your nurturing and improve your prospect’s journey using Marketo? Learn how to transform your simple or complex nurture program into a rock solid nurture experience that is measurable.

RevEngine Marketing’s process starts with a workshop to help you identify key requirements that many companies miss. The workshop and consulting will help you create a repeatable and measurable nurture strategy. From these requirements, we’ll create the engagement engine that helps you deliver content in an evergreen fashion.

Key Steps to the Strategy and Execution

  • Ensure your audience receives the right content at the right time with engagement streams.
  • Personalize the experience using segments.
  • Determine who enters nurturing and what content is received with a traffic cop.
  • Create success metrics to measure success from clicks to revenue influence.
  • Fast track members to different content tracks using sweeper campaigns.
  • Pause the conversation when someone hits a certain milestone.
  • Determine who shouldn’t receive nurturing—an often overlooked step.
  • Work around gaps in the engagement engine functionality.

Wondering How Your Lead Nurturing Process Stacks Up?

Let RevEngine Marketing perform a free 21-point marketing checkup. We’ll look at everything from your marketing strategy to your marketing automation to identify opportunities to turn your lead nurturing process into a well-oiled funnel slide!

Related Reading:

How do you Measure Nurturing Success? Boost Your Nurturing Content with 7 Content Repurposing Dishes

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…