Enhance Your Prospects’ Journey Through Nurturing
According to research from the Aberdeen Group, it can take as many as 10 marketing-driven touch points to move a lead from the top of the funnel to conversion. That's a lot of love to spread around. And what it proves is that prospects want and need to hear from you before making a decision.
The catch is that your sales and marketing teams don't have time to individually reach out to all 5,000 of your leads 10 times over. This is where marketing automation becomes worth its weight in gold.
The lead nurturing process we've developed is accomplished by marrying a well-planned content marketing strategy with marketing automation technology. The result is that you're continually engaging your leads with relevant, targeted content, pretty much without lifting a finger.
Your Customized Marketo Lead Nurturing Process
Looking to supercharge your nurturing and improve your prospect’s journey using Marketo? Learn how to transform your simple or complex nurture program into a rock solid nurture experience that is measurable.
RevEngine Marketing’s process starts with a workshop to help you identify key requirements that many companies miss. The workshop and consulting will help you create a repeatable and measurable nurture strategy. From these requirements, we’ll create the engagement engine that helps you deliver content in an evergreen fashion.
Key Steps to the Strategy and Execution
- Ensure your audience receives the right content at the right time with engagement streams.
- Personalize the experience using segments.
- Determine who enters nurturing and what content is received with a traffic cop.
- Create success metrics to measure success from clicks to revenue influence.
- Fast track members to different content tracks using sweeper campaigns.
- Pause the conversation when someone hits a certain milestone.
- Determine who shouldn’t receive nurturing—an often overlooked step.
- Work around gaps in the engagement engine functionality.
Wondering How Your Lead Nurturing Process Stacks Up?
Let RevEngine Marketing perform a free 21-point marketing checkup. We’ll look at everything from your marketing strategy to your marketing automation to identify opportunities to turn your lead nurturing process into a well-oiled funnel slide!
How do you Measure Nurturing Success? Boost Your Nurturing Content with 7 Content Repurposing Dishes