Create A Scalable, Repeatable And Measurable Marketing Framework
Marketing automation is a journey, not a one-time "set it and forget it" initiative. In order to develop a solid framework where your marketing is scalable, repeatable, measurable, and successful, it takes careful planning,process implementation, continual monitoring and flexibility.
Have you invested in martech solutions only to find they're too complicated or time consuming to implement? You're not alone. alone. According to research, only 9% of marketers fully utilize their martech stack and more than half say the technology they they ARE using improves their performance only marginally.
If you're not using the tools you've invested in, you could be missing huge sales opportunities.
We can help you realize the full potential of your marketing automation with our signature process of initiatives designed to develop a repeatable and measurable marketing framework.
Phase 1 - "Measure Twice, Cut Once"
The first phase is all about planning and preparation.
- Create a Repeatable and Measurable Foundation
- Develop a Plan for Lead Processing
- Map corporate goals to your marketing automation platform.
- Define success metrics
Phase 2 - "Da Name of the Game is Data"
The second phase focuses on best practices in data management and reporting.
- Gain Business Insights by Taking Reporting to the Next Level
- Get Data Clean for Better Targeting & Personalization
Phase 3 - "No Lead Left Behind"
This phase focuses on the lifecycle and journey of your leads and how you can capitalize on every touch point.
- Strategize to Build a Lead Lifecycle
- Develop the Nurture Journey in a Measureable and Efficient Way
As you go through the process of developing a best practices framework, certain initiatives will come up that you'll want to continually address.
We'll help you navigate ongoing initiatives such as:
Ongoing Support, Education and Assistance - this includes training, project planning and tracking, attribution management support, etc.
Marketing Initiatives - including subscription management, CASL compliance, retargeting integration with Marketo, improved business processes and lead scoring, etc.
We Know Marketing Automation
With multiple Marketo Champions, two Marketo Certified Experts and more than 20 years of successful experience backing our services, RevEngine Marketing is uniquely qualified to guide organizations in marketing automation best practices. It's kind of our thing, and we love it. Your success isn't just our success - it's our happiness, too!