Analytics & Attribution Best Practices

You spend a lot of time and money developing marketing programs, selecting sources, and creating valuable assets to share with prospects. But given all of the touch points your prospective customers experience before converting, it can be difficult to track the effectiveness of individual initiatives, and even trickier to calculate the cumulative effect that your marketing programs are having on your business's bottom line.

How, then, do you accurately measure success? As one of our signature services, RevEngine Marketing helps maximize insights into your business with an attribution model customized for your business needs.

What Is An Attribution Model?

An attribution model is kind of like the "special sauce" of marketing automation. You know that there are few holes-in-one when it comes to driving business; rather, it takes multiple touches to close the deal.

An attribution model is a data-driven approach for calculating each touch point's contribution to a conversion - whatever action it is that turns a lead into a customer. This helps you understand what’s working and what’s not, while giving credit to the proper marketing programs with all the touches along the way.

Our methodology combines strategy, process enhancements and execution to bring you the insights you need. The catch is that it is based on consistent marketing automation best practices framework. The key here is good data.

RevEngine Marketing's Attribution Model Process

Through RevEngine Marketing’s signature process, we'll help you develop a customized attribution model for business insights using the following steps:

Through this process, you will gain incredible insight into your leads' activity. While this is invaluable to marketing to help determine what's working and what's not, this information is equally important to share with sales. Leverage this new data and feed the intelligence to sales so that they can reach out with more personalized messaging and offers, moving leads through your tunnel faster, and ultimately closing more deals.


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


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Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


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Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…