Ignite Your Content Engagement Across Multiple Marketing Vehicles

Marketers are familiar with the rule of 7 - that it takes 7 touches before a prospect converts. We'd actually argue that it's higher for some products and industries. In any event, that's a lot of content and messaging to have in the hopper. But here's the thing: your prospects consume content in different places and at different speeds. Some are happy hearing from you in a monthly email, while others are actively searching your website and blog, downloading content, and engaging with your emails.

The Triple Touch Methodology focuses on repurposing your content and distributing it across multiple channels. This increases the exposure of a single piece of content, while at the same time increasing the likelihood of prospects engaging with at least one format of the three (or more) opportunities in a month.

What Does Triple Touch Really Look Like?

What we see is that a lot of organizations tend to silo their content. Meaning, they post a blog every week, but don't promote it through email. Or, they email a new whitepaper to their database, but don't put it on their website as a download.

A monthly content distribution plan using the Triple Touch methodology cross-promotes various types of content across multiple marketing vehicles to boost overall engagement. Content on your website, promoted in dedicated and nurture emails, and delivered via monthly communications are great places to start.

You can also add in vehicles like social media, webinars, direct mail and podcasts. Repurposing your content is easy and having it in multiple formats allows you to publish in more places and reach more prospects.

Does It Work? YES!

Organizations that partner with RevEngine Marketing to develop a Triple Touch content plan see clear, immediate and measurable results.

One of our clients, Fusion, implemented the strategy in two phases. We measured engagement and as you can see from the results below, the power of a multi-touch approach is simply undeniable.

Phase 1: Two Touch (Web + Infogram) - Boosted engagement by ~167% including a 12x single day improvement.

Phase 2: Triple Touch (Web + Dedicated + Infogram) - Increased engagement by ~83% compared to two touches.

Ready To Harness The Power Of The Triple Touch?

Let’s get started with a free 21-point marketing checkup. We’ll analyze everything from your marketing strategies to your automation technology to identify opportunities to implement Triple Touch best practices to boost engagement.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…