Ignite Your Content Engagement Across Multiple Marketing Vehicles
Marketers are familiar with the rule of 7 - that it takes 7 touches before a prospect converts. We'd actually argue that it's higher for some products and industries. In any event, that's a lot of content and messaging to have in the hopper. But here's the thing: your prospects consume content in different places and at different speeds. Some are happy hearing from you in a monthly email, while others are actively searching your website and blog, downloading content, and engaging with your emails.
The Triple Touch Methodology focuses on repurposing your content and distributing it across multiple channels. This increases the exposure of a single piece of content, while at the same time increasing the likelihood of prospects engaging with at least one format of the three (or more) opportunities in a month.
What Does Triple Touch Really Look Like?
What we see is that a lot of organizations tend to silo their content. Meaning, they post a blog every week, but don't promote it through email. Or, they email a new whitepaper to their database, but don't put it on their website as a download.
A monthly content distribution plan using the Triple Touch methodology cross-promotes various types of content across multiple marketing vehicles to boost overall engagement. Content on your website, promoted in dedicated and nurture emails, and delivered via monthly communications are great places to start.
You can also add in vehicles like social media, webinars, direct mail and podcasts. Repurposing your content is easy and having it in multiple formats allows you to publish in more places and reach more prospects.
Does It Work? YES!
Organizations that partner with RevEngine Marketing to develop a Triple Touch content plan see clear, immediate and measurable results.
One of our clients, Fusion, implemented the strategy in two phases. We measured engagement and as you can see from the results below, the power of a multi-touch approach is simply undeniable.
Phase 1: Two Touch (Web + Infogram) - Boosted engagement by ~167% including a 12x single day improvement.
Phase 2: Triple Touch (Web + Dedicated + Infogram) - Increased engagement by ~83% compared to two touches.
Ready To Harness The Power Of The Triple Touch?
Let’s get started with a free 21-point marketing checkup. We’ll analyze everything from your marketing strategies to your automation technology to identify opportunities to implement Triple Touch best practices to boost engagement.