Reduce Unsubscribes And Give Your Audience Control Over Content
We don’t like to think about unsubscribes, but it’s a fact of life for any business’s email marketing strategy. While the traditional unsubscribe method was a single link or checkbox that opted the recipient out of all communication from your organization, today’s marketing automation technology makes it possible to create a subscription center, or email preference center, where users control precisely what type content they want (and don’t want) to receive from you.
When you partner with RevEngine Marketing to develop a Marketo subscription center, you’ll enjoy reduced unsubscribes, improved personalization, and more opportunities to engage your prospects with targeted content that they actually want to see.
The Caveats Of Creating An Email Preference Center
On the surface, a subscription center is a fabulous idea that many marketers dive into feet first without doing some of the important prerequisite legwork. Most importantly, you need to make sure you have a solid email policy and content plan in place so you are actually able to fulfill the requests for segmentation and personalized content.
It's also essential to make sure all stakeholders are in the loop, trained, and know how to manage and send to your new lists. Emailing a prospect irrelevant information on a topic they specifically asked to be unsubscribed from is definitely not the best nurturing strategy.
But When You're Ready… Make A Splash!
At RevEngine Marketing we always encourage you to have the proper foundation in place before proceeding with a subscription center, and we can help you get there through custom email strategy services, database management, and Marketo consulting services.
And when you're ready to create your email preference center, we'll help you execute a perfect 10.0 swan dive to make a splash with your audience. When they feel like you really care about their experience and are listening to their requests, they're more likely to stick around and continue engaging with your content, and your brand. In the long run, fewer unsubscribes and improved segmentation that allows you to send targeted content can only lead to one thing: more revenue.
Get Started With A Free 21-Point Marketing Checkup
A subscription center may revolve around your email marketing, but it is affected by virtually every other aspect of your marketing strategy, from lead management to content marketing. RevEngine Marketing will conduct a free 21-point marketing checkup to establish a baseline and identify opportunities to help you create a solid foundation for email preference center success.