Reduce Unsubscribes And Give Your Audience Control Over Content

We don’t like to think about unsubscribes, but it’s a fact of life for any business’s email marketing strategy. While the traditional unsubscribe method was a single link or checkbox that opted the recipient out of all communication from your organization, today’s marketing automation technology makes it possible to create a subscription center, or email preference center, where users control precisely what type content they want (and don’t want) to receive from you.

When you partner with RevEngine Marketing to develop a Marketo subscription center, you’ll enjoy reduced unsubscribes, improved personalization, and more opportunities to engage your prospects with targeted content that they actually want to see.

The Caveats Of Creating An Email Preference Center

On the surface, a subscription center is a fabulous idea that many marketers dive into feet first without doing some of the important prerequisite legwork. Most importantly, you need to make sure you have a solid email policy and content plan in place so you are actually able to fulfill the requests for segmentation and personalized content.

It's also essential to make sure all stakeholders are in the loop, trained, and know how to manage and send to your new lists. Emailing a prospect irrelevant information on a topic they specifically asked to be unsubscribed from is definitely not the best nurturing strategy.

But When You're Ready… Make A Splash!

At RevEngine Marketing we always encourage you to have the proper foundation in place before proceeding with a subscription center, and we can help you get there through custom email strategy services, database management, and Marketo consulting services.

And when you're ready to create your email preference center, we'll help you execute a perfect 10.0 swan dive to make a splash with your audience. When they feel like you really care about their experience and are listening to their requests, they're more likely to stick around and continue engaging with your content, and your brand. In the long run, fewer unsubscribes and improved segmentation that allows you to send targeted content can only lead to one thing: more revenue.

Get Started With A Free 21-Point Marketing Checkup


A subscription center may revolve around your email marketing, but it is affected by virtually every other aspect of your marketing strategy, from lead management to content marketing. RevEngine Marketing will conduct a free 21-point marketing checkup to establish a baseline and identify opportunities to help you create a solid foundation for email preference center success.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

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Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

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Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

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USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

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