Gold Nugget Data Policy

Six Steps To Trash Your Bad Data

Bad data is bad news. Not only does it clog your database and hike up your costs and software subscriptions; it makes your marketing efforts ineffective, which costs your organization in more ways than one.

Sirius Decisions estimates that between the tangible and perceived costs, organizations spend an average of $100 to maintain every record in their database – even the dirty ones. If you have 100,000 records in your database and 20% are inaccurate (and that’s a conservative estimate), that’s $2M down the drain.

RevEngine Marketing’s signature 6-Step Gold Nugget strategy systematically removes the dirt from your data, saving you thousands and improving the performance of your marketing.

The process has helped clients reduce their database size by 10-40% getting them under their software database limits while boosting performance.

The 6-Step Process

Our Gold Nugget strategy is quite literally like panning for gold; leads pass through a different filter slowly sifting out the dirt while leaving shiny nuggets of clean data remaining at the end.

We use a methodical 6-step process that looks at multiple criteria in each record for a comprehensive approach to database cleansing:

  • Step 1 - Get Rid of Duplicates
  • Step 2 - Eliminate People without Email Addresses
  • Step 3 - Purge Recently Deleted Salesforce Leads
  • Step 4 - Delete Disqualified Contacts
  • Step 5 - Remove the Hard Bounces
  • Step 6 - Delete the Inactive (but only after a Wake The Dead campaign!)

At each step, we'll help you identify the criteria to review, provide technology and processes for performing the purging tasks, and suggest the ideal frequency. Once you have your custom Gold Nugget plan in place, you can confidently maintain your database throughout the year.

Get Started With A Free 21-Point Marketing Checkup

The foundation of a good marketing strategy is clean data. RevEngine Marketing can help you get there starting with a free 21-point marketing checkup to assess the health of your marketing strategies, processes, automation technology, and your data itself.


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


Coming soon…


Coming soon…


Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…