B2B Email Mining Solution
Gain Actionable Intelligence By Analyzing Your Marketing Campaign Reply Emails
You know how this goes: marketing sends an email campaign to 10,000 people in your database. Within a matter of minutes, a wave of replies starts hitting your inbox. Out of Office, Left The Company, changed email addresses, change of position… and the list goes on. After a quick scan to see if there are any manual replies, you quickly do a mass delete to clear your inbox of the remaining “nuisance” emails.
Those reply emails are a veritable goldmine of information. And RevEngine Marketing can show you how to painlessly get it – and how to leverage it.
Why You Should Mine Your Reply Emails
Mining the replies that come back from your marketing campaigns helps you learn more about your leads; in the case of B2Bs that practice Account Based Marketing, it helps you learn more about your accounts as well.
From a seemingly innocuous OOO email, you can gain actionable intelligence such as:
- Dates in/out of the office - schedule a follow-up to contact them personally upon their return or resend your marketing message.
- Title - identify their persona, decide if they're an influencer, and use this information to segment your list and personalize your messaging.
- Contact information - update a record that previously only had an email address with a phone number, mobile number, address, etc., or append a record with dated contact information.
- Alternate contacts - add net new referral contacts and expand your reach within target accounts.
Whoa! All that from an Out Of Office auto-responder? YES!
The Challenge With Mining Emails
But here’s the thing. Manually analyzing all of your reply emails, extracting the relevant intelligence, and updating your database is time-consuming, tedious and error-prone. Even enterprise marketing departments with vast resources have a hard time keeping up using human resources.
RevEngine Marketing Solves This By Automating The Process
Because we love automation! As part of our email strategy services, we will integrate an automated email mining solution called LeadGnome. This revolutionary technology works seamlessly in the background, requiring no changes to your CRM, MA or the way you send emails. It integrates with your CRM, using advanced lead-to-account matching to automatically update your records, and it also integrates with Marketo, allowing us to create custom programs that trigger automated workflows (like scheduling follow-ups and sending targeted content) based on specified data found in the replies.
Ready to harness the power of email mining? Let’s get started with a free 21-point marketing checkup to identify ways to optimize your email marketing strategy and put those pesky Out Of Office replies to work for you!