Ultimate List of Digital Marketing Technology Blogs

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I often get asked where I do my research on various marketing automation and digital marketing topics. When I first started writing this post, I wanted to break out the top 5 blogs—then I gave up. It’s like picking players for the baseball Hall of Fame with only 1 pick.

The fact is there are a ton of great resources you can lean on for digital marketing and technology content. In the end, I broke out some of the blogs based on what I consider to be the core part of digital marketing technology–that’s marketing automation and its effect on driving leads through the funnel. Content is the fuel that fills that marketing automation engine so you’ll find several content blogs on the list. And yes, there are a couple miscellaneous blogs included because the content is so good.

What’s not included: There are some great general marketing, SEO and social blogs but they are not included in this list. And yes, I’m probably missing a bunch—I apologize in advance. If there are sites you find useful, please note them in the comments.

A special thanks goes out to our content manager Alyssa Reeves who helped pull together this nearly 2,000-word post.

The Blog Categories

Piggy Banks as Energetic Classes, Energy Savings Concept Illustration

I did however break up the blogs into categories.

  • Top Overall – Expert Blogs. These blogs may fall across several categories but they rise to the top in the content they provide.
  • Marketing Automation/Technology Vendor Blogs. There are hundreds of vendor digital technology blogs out there. I focused on marketing automation blogs as I view these platforms as the engine that everything else feeds into.
  • Professional Services and Agency Blogs. Like the vendors, these blogs put out some great best practice content.
  • Blogs with a Marketo Twist. I am a little biased to Marketo so blogs that highlight Marketo get a little extra attention.

Top Overall – Expert Blogs

a young man in suit showing a signboard with the text I am an expert written in it

These blogs rise to the top for blogs to check out.

There is some overlap with the agencies but the way I broke it out…if I think of the leader before the agency, the site falls into this bucket. Otherwise, the site drops into the Services category.

In alphabetical order…..

1) BeachHead Marketo Champion

Beachhead Marketing
Marketo Champion Steve Moody and his team give tips on everything marketing automation with a Marketo focus.
Twittericon12 @AskBeachhead
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2) Brian Solis Blog

Brian Solis
Brian Solis is a digital analyst, anthropologist, and futurist. Not sure I have ever seen those three words together. Brian’s blog focuses on digital marketing’s effect on transforming business.
Brian’s blog is consistently ranked in the Top 10 of the Ad Age Power 150, and ranks among the top 1% of all blogs tracked by Technorat
Twittericon12 @briansolis
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3) B2B Marketing Insider

B2B
Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred.
He created his blog to focus on emerging business and marketing strategy topics such as content marketing, lead generation, search marketing, digital media, and social media.
B2B Marketing Insider is dedicated to sharing the ideas, topics and marketing strategies that drive real results.
Twittericon12 @BrennerMichael
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4) Chief Martec

Chief Martec
Scott Brinker runs this blog on everything marketing technology including Marketing Automation. If you have seen that crazy Marketing Tech Landscape Supergraphic with 1,876 vendors, that’s Scott’s baby.
Twittericon12 @chiefmartec
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5) Content Marketing Institute

CMI
Content is what fuels the marketing automation engine and CMI covers everything related to content. Over 100K subscribers.
Twittericon12 @CMIContent
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 6) Convince and Convert

Top marketing digital blogs
Jay Baer is a marketing visionary who has worked with more than 700 brands. His blog is one of the top content marketing sites on the web.
Twittericon12 @jaybaer
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7) Duct Tape Marketing

Duct Tape
Content is what fuels the funnel and John Jantsch gives useful advice on how to create content that drives brand.
Twittericon12 @ducttape
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8) Etumos Marketo Champion

Etumos
Ed Unthank loves his whiteboard and puts it to great use bringing some key marketing automation concepts to life.
Posts about once a month and the posts tend to be on the technical Marketo side.
Twittericon12 @EtumosLLC
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9) Fill the Funnel

FilltheFunnel
Miles Austin spent 30 years in B2B Sales and Leadership roles. In addition to helping business with their demand gen needs, he now writes blog posts on email marketing for Fill the Funnel.
Miles posts about Sales & Marketing tools and ways that they can be applied in your business. He also has a steady following of 11K.
Twittericon12 @milesaustin
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10) The Funnelholic

Marketing Automation Top sites
Craig Rosenberg is the co-founder and Chief Analyst of TOPO. His blog was created so he can have fun talking about all things revenue.
The Funnelholic focuses on sales, marketing and everything in between.
Twittericon12 @funnelholic
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11) Heinz Marketing

Heinz
Matt Heinz is all over the place speaking on the importance of digital marketing. His blog covers everything from marketing automation to best practices in sales.
Twittericon12 @HeinzMarketing
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 12) KissMetrics

KISS
Although this site is not marketing automation at all, I had to drop it somewhere because their blog is just so good. They have great articles on analytics.
Twittericon12 @KISSmetrics
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 13) Marketing Land

Marketing Land 2
Marketing Land is a general digital marketing site that covers a wide variety of topics. It also has a great marketing technology section.
Twittericon12 @Marketingland
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14) Marketing Profs

Marketing Profs
One of the biggest marketing blogs/portals on the web run by Ann Handley and team.
Not marketing automation focused but it’s a must read for content marketers.
600K+ members.
Twittericon12 @MarketingProfs
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15) Marketing Rockstar Guides Marketo Champion

Marketing Rockstar Guides
Don’t expect fancy graphics but Marketing Rockstar Guides gets my vote for the top Marketo-focused tips and tricks blog out there. Targeted at the Marketo practitioner.
It is run by Marketo Champion, Josh Hill, and you get a 844+ page guide for signing up for blog updates–try reading that on the beach.
Twittericon12 @jdavidhill
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16) Marketing Tech Blog

MarketingTechBlog Top Digital Marketing blogs
This blog was founded by Douglas Karr and has over 75K subscribers.  It covers mainly marketing in new media but has a section focused on marketing automation.
Twittericon12 @douglaskarr
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17) Money Ball Marketer

Moneyball
Channeling your inner Brad Pitt, Moneyball Marketer is Zak Pines’s blog on data-driven demand generation and marketing best practices.
Great blog to check out once a month as it updates once or twice monthly.
Twittericon12 @MoneyballMktr
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18) Relevance

Relevance Blog
Chad Pollitt cofounded this site and grew it to 50K subscribers in six months (Read amazing story here).
The blog brings in industry experts to share expertise on content marketing and promotion.
 Twittericon12 @relevance
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 19) RevEngineInsider Marketo Champion

REI
You are reading this post so you already know marketing technology is important to us. We cover everything digital that is related to moving leads through the funnel.
At a deeper level, we also cover top tips for organizations leveraging Marketo.
Primary contributor is Marketo Champion Jeff Coveney.
Twittericon12 @RevEngineMarket
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20) The Sales Blog

Iannarino
Digital blog with a Sales focus. Anthony Iannarinno is a publishing machine and gives great Sales process tips EVERY day. I keep waiting for him to miss a day but he’s the Cal Ripken Jr. of Sales blog writing.
Technology is not a big focus of Anthony’s but his Sales process stuff is vital to overall marketing automation and funnel success.
Twittericon12 @iannarino
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21) The Sales Benchmark Index Blog

Top Digital Marketing Sites
Here’s another site that doesn’t quite fit into “digital marketing technology.” However SBI’s content on Sales and Marketing methodologies and best practices is central to any company trying to develop a marketing funnel. Updates daily.
SBI delivers some great  podcasts too such as this one: Case Study: Aligning the Marketing Strategy to the Skills of the Marketing Staff
Twittericon12 @MakingTheNumber
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22) The Sales Lion Blog

The-Sales-Lion-Thumb
Mark Sheridan runs this inbound marketing blog with a Hubspot focus. Great podcasts also.
In six years, Mark went from pool seller to content marketing king. That’s a career path you wouldn’t expect. Read more on Mark’s pool story success.
Twittericon12 @TheSalesLion
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23) Sirius Decisions

Sirius 2
Sirius Decisions is where all the smart people go to try to get smarter about optimizing the revenue funnel. You sometimes need a MIT degree to completely get all the concepts but their forward thinking enables you to plan for the future.
Jay Famico is the go-to guy for technology and services so make sure to follow his posts.
Twittericon12 @JayFamico
Twittericon12 @siriusdecisions
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24) SmartInsights Blog

SmartInsights
This blog (and membership site) offers tons of actionable digital marketing advice. There are plenty of planning templates, ebooks and online training courses. Some are no cost, others have a fee.
There is a no-cost weekly newsletter I’d recommend signing up for. 80K+ members.
Co-founded by Dr. Dave Chaffey, Dan Bosomworth and Stu Miller.
Twittericon12 @SmartInsights
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25) Topo Blog

Topo
Topo Blog is UK-based and covers a mixture of sales, marketing and technology data and research.
Twittericon12 @scottalbro
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26) Top Rank Marketing

Top Digital Marketing Blogs
Lee Odden’s blog is another extremely strong content marketing focused blog. I almost didn’t include it because the site is heavy on the social flavor and light on digital technology. The content stuff is just too good to leave off.
Attracts hundreds of thousands of visitors and has over 50,000 subscribers.
Twittericon12 @toprank
Twittericon12 @leeodden
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 Marketing Automation Vendors

Salesman in a car showroom

The vendors are in the business of producing content and most do it extremely well. All the marketing automation players have solid blogs. Here they are:

1) Act On

Act-On
Act-On was started for marketers to use technology to directly drive business. Their blog is marketing automation focused at the SMB market.
Twittericon12 @ActOnSoftware
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2) Eloqua

Eloqua
One of the leaders in marketing automation for the enterprise and is owned by Oracle. Their content focuses on giving marketers the ability to maximize their strategic knowledge and execution of marketing resources to support manually beneficial relationship building.
Twittericon12 @Eloqua
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3) Hubspot

Hubspot
Hubspot is the Swiss Army Knife of Inbound marketing platforms that also includes a CRM.
Hubspot is a rock star in content marketing and pretty much coined the term Inbound Marketing.
Twittericon12 @HubSpot
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4) Infusionsoft

Infusionsoft
Infusionsoft is focused on helping small businesses succeed. Their blog focuses on marketing automation designed for these small businesses (the SMB.)
Twittericon12 @Infusionsoft
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5) Marketo

Marketo
Marketo is currently a best of breed marketing automation for organizations 50+ that are serious about marketing automation.
Their blog covers everything under the large umbrella that is marketing automation.
Twittericon12 @marketo
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6) Pardot/Salesforce

Pardot
Pardot is a marketing automation platform owned by Salesforce. Its blog covers everything marketing automation from content marketing to email marketing.
Twittericon12 @Pardot
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Service Agencies

Hotels room key, check in and bell on laptops keyboard

Some of the great blogs are run by agencies and consulting firms. A few blogs are mentioned elsewhere.

Agencies Mentioned in the Top Experts section

1) ANNUITAS

Annuitas
ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations. Their blog provides thought leadership info on demand generation.
Twittericon12 @ANNUITAS
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2) DemandGen

DemandGen
DemandGen shares its expertise on driving revenue through lead management. Their blog focuses on the delivering insights on driving revenue through lead management.
Twittericon12 @demandgen
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3) DigitalPi Blog

DigitalPi
Digital Pi is focused on helping companies get rapid, meaningful value from marketing automation. They have a lot of good stuff about the demand funnel in their blog.
Plus I recently got to read about Pi Day in Ryan Vong’s article.
Twittericon12 @Digital314
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4) LeadLizard Blog

Lizard
LeadLizard helps enterprise clients design and execute smart campaigns within their marketing automation or CRM software. Their blog includes a great mix of Salesforce and marketing automation tips.
Twittericon12 @LeadLizard
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5) LeadMD Blog

LeadMD
Demand generation blog with a Marketo focus. Founder Justin Gray is a writing machine and is regularly published across the web.
Twittericon12 @myleadmd
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6) OpFocus Blog

Op
OpFocus’s blog has a big focus on Salesforce technical tips, which gives a nice contrast to the rest of the group.
Twittericon12 @OpFocusInc
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7) Pedowitz Group Blog

Pedowitz
The Pedowitz Group helps their clients change marketing from a cost center to a revenue center. Their blog is focused on all-around revenue and demand engine topics.
Twittericon12 @revenuemarketer
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 8) Perkuto

Perkuto
Perkuto’s blog covers everything marketing- technology focused for marketing professionals.
Twittericon12 @Perkuto
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9) The Point by Spear Marketing

Spear
Authored by Spear Marketing’s Howard Sewell, The Point includes articles on demand generation, content marketing, social media, and lead nurturing
Twittericon12 @HJSewell
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Marketo Focused Champion Blogs

Throw these in the “love the content, wish there was more” category. Let’s throw these on the sleepers list and see how they look next year.

I am biased to Marketo so I love Marketo-focused content, and Marketo Champions are some of the top leaders in marketing automation. The top Marketo Champion blogs are already mentioned above. However, the ones that are updated a little less frequently are listed below. Blogs not updated with a significant post in the past six months didn’t make the cut.

1) Demand X Marketing Marketo Champion

DemandX
 Sarah Shelnut is an award-winning Inbound Marketing and Demand Generation specialist. Her blog delivers strategies and effective tools to rising organizations.
Twittericon12 @SarahShelnut
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2) Grant Grigorian Marketo Champion

GG
Grant’s blog is primarily dedicated to the exploration and description of some of the work he’s doing as a Revenue Lifecycle Consultant.
Twittericon12 @GrantG9
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3) Inga Romanoff Marketo Champion

IR
Inga Romanoff is an award-winning Marketing Automation consultant, multi-year Marketo Champion, and a Marketo-certified expert with advanced specialization in Advanced Analytics. Her blog covers everything from culture to social media to marketing automation.
Her most recent posts offer great data cleansing tips.
Twittericon12 @ingaroma
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4) Jeff Shearer Marketo Champion

JS
Jeff Shearer builds creative, powerful, and at times unusual applications for marketing technology. His blog is not updated frequently, but when he does post, it usually covers topics such as: technology, search marketing, social media, etc.
Twittericon12 @TheJeffShearer
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5) RevenuePulse Marketo Champion

Revenue Pulse
This is Pierce Ujjainwalla’s blog. Pierce is the founder and Principal Marketo consultant at Revenue Pulse. His blog covers everything marketing automation technology and Marketo.
Twittericon12 @marketing_101
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DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…