Marketing Technology Insights: The Marketer’s Essential Marketing Technology Stack

As posted in http://www.marketingtechnologyinsights.com/2013/06/essential-marketing-technology-stack.html 

The marketer’s essential marketing technology stack is:

  • Marketing Automation: The organizations who can adopt and master it fastest will be the ones that outpace their competition. As with everything, of course, if the attempts at marketing automation do not align with marketing and business objectives, then it will probably be a waste of time.
  • Content Management: What also makes content management systems powerful from the marketer’s perspective is the ability to create websites with dynamic, personalized content. A (good) CMS provides marketers with the tools needed to create a very specific user experience and engagement plan. Marketers can effectively map out the paths they want their visitors to take when they visit the organization’s web site.
  • Portals and Collaboration:  Another type of portal is a sales portal. Employees can log in and see the progress of the other salespersons in the organization. It has a competitive aspect, and this type of portal isn’t limited to just the sales department. The portal could represent how each franchisee is performing in the region and other franchisees can compete to increase their revenue or decrease whatever negative metric they want. Perhaps a law firm has a portal that keeps track of all the cases acquired and won per lawyer, and when each lawyer logs in to the portal, they are notified of their current standing.
  • Social Media: You’ve probably seen it before, but if you’ve ever opted to “log in with Facebook account” on a website, you just participated in a marketer’s attempt to better understand you as a user. Marketing can collect valuable data from their users by integrating social into their digital marketing plans. Not only that, but marketers can then recognize and better serve users as they hop through different channels – both socially and internally. 

The post Marketing Technology Insights: The Marketer’s Essential Marketing Technology Stack appeared first on RevEngine Marketing.

Jeff Coveney

Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class. Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
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