Change Management is Key to Sales and Marketing Initiatives

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There is no easy button to automation. Process is key. This sounds like a simple concept but change management is one of top challenges for attaining marketing and sales automation success.

Habits are hard to change—just try to changing the behaviors and culture of an entire sales and marketing team so they all do the same thing. For example, one of the many elements of a marketing automation process is ChangemanagementDollarphotoclub_57302828250getting Sales reps to adjust the lifecycle status of a lead. Getting a team to do that consistently can take months.

I recently came across this article by Sales Benchmark Index that discusses how to build a structured change management plan. If you are thinking about shifting your organization’s way of thinking, read on…

“The culture of our organization is what will hold us back. We know what changes we need to make and the right solutions for our problems. That’s the easy part. Getting the organization to adopt them is far more difficult.” This statement was made by the president of a […]

John Kotter, the acknowledged thought leader in Change Management identifies 8 characteristics required for success:

  1. Sense of urgency
  2. Guiding leadership coalition
  3. Vision
  4. Communication of the Vision
  5. Empowering others to act on the Vision
  6. Short-term wins
  7. Consolidate improvements and produce more change
  8. Institutionalize new approachesYour chance of success is directly proportional to adoption of the solution. Learn from experts in change management. Build a solid foundation with a structured change management plan. Well-designed solutions powered by effective change management will enable you to Make the Number.

What is the Secret to Successful Sales Effectiveness Initiatives?

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…