Stocking Stuffer Marketo Tip #2 – Pause the Nurture Conversation

Stocking Stuffer Marketo Tip #1 – Take a Break from Holiday Alerts
18th Dec
Stocking Stuffer Marketo Tip #3 – Gain Intelligence from Your Holiday OOO Replies
20th Dec
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HOw to pause conversation

Ever try to talk to someone and the person is just not listening? Why would you continue sending email when your audience isn’t hearing you?

A study from Hubspot found a 42% drop in opens on Christmas Eve and a steep 72% decline on Christmas. The same study showed that the following Monday and Tuesday also had lower open results (33% and 35% respectively).

It’s holiday time and we are releasing a bite-sized, stocking-stuffer Marketo tip each day this week to make you a little more productive.  Today, learn how to pause your nurture conversations during the holidays.

Pause the Conversation – Maybe

via GIPHY

While your B2B audience is enjoying time with the family, you might want to consider pausing some of your communications. Unless it’s a holiday list, you probably will want to hold off on announcing the latest ebook or case study. There is no rocket science here–we see most of our clients hold off on major announcements during the holidays.

What about your evergreen nurture communications–the content that keeps on giving automatically? The good news is that if your organization has set up your nurture communications using engagement streams, the turn-off process is very easy.

How to Pause an Engagement Stream

If you are leveraging Marketo’s engagement programs, one of their many benefits is the ability to quickly suspend communications. Like unplugging your Christmas tree, simply turn the program off to suspend communications. This will stop Marketo from sending out any content. When you return from the holidays, simply turn the setting on and your casts will resume where they left off.

Alternatively, you can adjust the cadence schedule of an individual stream if you prefer more granular controls.

Get more information on Marketo.com.

If you aren’t using engagement programs, your life will not be as simple. Consider a New Year’s resolution to convert to engagement programs the coming year.

Marketo engagement

Holiday Week Stocking Stuffer Tips Schedule

 

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…