RevEngine Insider Blog

17th Jun

Sales and Marketing Alignment Begins with the Customer

50 percent of B2B sales staff keep missing their quotas. It’s a problem as old as business itself.  The culprit, according to sales, is the quality and volume of leads from marketing. The marketing department may be quick to snap back that sales is ignoring their leads or not [...]
16th Jun

The Need for a Behavior-Based Program

Marketers, consider this your wake up call. Now, more than ever, buyers have more control over the sales cycle. Many prospects are anywhere from  54% to 80% of the way through the buying cycle  (PDF) before they're even comfortable inviting a sales rep into their evaluation process. Marketers must [...]
15th Jun

Marketo Reinvents Lead Nurturing and Email Marketing with New Customer Engagement Engine

SAN MATEO, Calif., June 11, 2013 /PRNewswire/ -- Marketo, ( MKTO ) the provider of a leading cloud-based marketing software platform, today announced the availability of the Marketo Customer Engagement engine, the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to [...]
14th Jun

Getting Higher Conversions Using Customer Intelligence

What’s missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or [...]
14th Jun

Marketing Technology Insights: The Marketer’s Essential Marketing Technology Stack

As posted in http://www.marketingtechnologyinsights.com/2013/06/essential-marketing-technology-stack.html  The marketer’s essential marketing technology stack is: Marketing Automation: The organizations who can […]

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…