real time marketing This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Current digital advertising methods make it difficult to generate qualified sales leads with [...]
multi touch hand Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Measuring the results of [...]
Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business. Forward-thinking businesses are out-pacing their [...]
Print The combination of Insightera with Marketo further defines the standard for a digital marketing platform Acquisition adds real-time personalization capabilities, delivering on a key element of Marketo’s vision for how companies build engaging customer relationships over time and across channels SAN MATEO, Calif. — December 12, 2013 — [...]
Services: Strategy, Assessment, Ongoing Services
“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”
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Helped find the gaps in Solix marketing process to put on path for 5X improvement.
Created efficiencies reducing webinar setup time and other programs by 50%+.
Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.
Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.
Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.
1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.
2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.
3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.
4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.
Created efficiencies reducing webinar setup time and other programs by 50%+.
Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.
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Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.
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Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.
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