New York—Marketing automation is making deep inroads at many b2b companies, with 46% of marketers currently using marketing technologies in some form, according to a new report from BtoB. According to BtoB's “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns,” commitment to the technology is [...]
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Although marketing automation isn't really that [...]
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As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. Though dragging ourselves out of bed for a five-mile run before that 9 AM meeting isn't much fun at first, the more we exercise the easier it becomes. That's because we're building up our [...]
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Each lead scoring implementation is unique and depends on many variables, yet all are prone to common mistakes and omissions. These are the top five mistakes in lead scoring usage as discovered during 3 years of working with lead scoring, both from the experiences of our customers and our [...]
Services: Strategy, Assessment, Ongoing Services
“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”
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Helped find the gaps in Solix marketing process to put on path for 5X improvement.
Created efficiencies reducing webinar setup time and other programs by 50%+.
Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.
Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.
Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.
1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.
2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.
3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.
4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.
Created efficiencies reducing webinar setup time and other programs by 50%+.
Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.
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Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.
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Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.
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