RevEngine Insider Blog

12th Jul
Published by Jeff Coveney at 12th Jul
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Top 5 Marketing Automation Metrics

Top 5 Marketing Automation Metrics Measuring the success of marketing automation is an essential part […]
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27th Jun
Published by Jeff Coveney at 27th Jun
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What You Need to Know About Marketing Automation

Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Although marketing automation isn't really that [...]
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26th Jun
Published by Jeff Coveney at 26th Jun
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First Take: 7 Killer Features in Marketo’s Customer Engagement Module

First Take: 7 Killer Features in Marketo’s Customer Engagement Engine Marketo just launched its Customer […]
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22nd Jun
Published by Jeff Coveney at 22nd Jun
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Is Your Content in Great Shape? Give It a Workout

As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. Though dragging ourselves out of bed for a five-mile run before that 9 AM meeting isn't much fun at first, the more we exercise the easier it becomes. That's because we're building up our [...]
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21st Jun
Published by Jeff Coveney at 21st Jun
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The 5 Most Common Lead Scoring Mistakes

Each lead scoring implementation is unique and depends on many variables, yet all are prone to common mistakes and omissions. These are the top five mistakes in lead scoring usage as discovered during 3 years of working with lead scoring, both from the experiences of our customers and our [...]
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17th Jun
Published by Jeff Coveney at 17th Jun
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Sales and Marketing Alignment Begins with the Customer

50 percent of B2B sales staff keep missing their quotas. It’s a problem as old as business itself.  The culprit, according to sales, is the quality and volume of leads from marketing. The marketing department may be quick to snap back that sales is ignoring their leads or not [...]
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16th Jun
Published by Jeff Coveney at 16th Jun
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The Need for a Behavior-Based Program

Marketers, consider this your wake up call. Now, more than ever, buyers have more control over the sales cycle. Many prospects are anywhere from  54% to 80% of the way through the buying cycle  (PDF) before they're even comfortable inviting a sales rep into their evaluation process. Marketers must [...]
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15th Jun
Published by Jeff Coveney at 15th Jun
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Marketo Reinvents Lead Nurturing and Email Marketing with New Customer Engagement Engine

SAN MATEO, Calif., June 11, 2013 /PRNewswire/ -- Marketo, ( MKTO ) the provider of a leading cloud-based marketing software platform, today announced the availability of the Marketo Customer Engagement engine, the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to [...]
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DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…