RevEngine Insider Blog

13th Nov

New Paradigm: The 4As of Inbound Marketing

All marketers know about the 4Ps (Price, Product, Promotion and Place) of marketing. Those pillars have […]
12th Nov

Improve Sales: Change Your Marketing Approach, Not Just Your Tools

In this article, you'll learn... How the playing field is changing for your sales teams and what you can do to evolve. How content marketing can impact sales decisions. What you can do to learn more about your prospects. New accountability expectations across sales and marketing departments, coupled with [...]
1st Nov

Leads Living in the Lead Grave Yard? Recycle

welcome red carpet It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Here are eight (admittedly offbeat) [...]
16th Oct

Marketing Automation Magic Quadrant

If you are checking into marketing automation solutions, Eloqua and Marketo lead the pack according […]
10th Oct

Measuring Upsell/Cross-sell Success: The Customer Expansion Model

Do you know the impact marketing has on upsell/cross-sell business at your organization? Our recently […]
2nd Oct

2014 Planning Metrics for B2B Marketing Leaders

Success Metrics resized 600 Current Articles |   RSS Feed 2014 Planning Metrics for B2B Marketing Leaders The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue.  2013 is the last year executives accepted activity-level results from marketing.  CEO's don’t accept activity reports from Sales [...]
19th Sep

5 Steps to Effective Selling With Referrals

Current Articles |   RSS Feed 5 Steps to Effective Selling With Referrals Gaining B2B prospects via LinkedIn referrals is the best way to succeed in 2014. Hands down. Don’t waste time on cold calls with a 1-3% appointment success rate (AAISP, 2012).  Think investing in email blasts is [...]

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…