RevEngine Insider Blog

27th Jun

Wait I’ve Unsubscribed – Three Steps to Reduce Email Complaints

Ever get a message from an irate prospect that goes something like this? “I already […]
15th May

New May 2014 Marketo Release

@Marketo continues to improve its marketing automation platform to give marketing professionals more flexibility around […]
8th May

Kitchen Sinks and Marketing: 10 Things to Consider When Building a Content Management Strategy

2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy . Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about content [...]
30th Apr

4 Must Have Digital Marketing Core Competencies

Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg , popularly known as "the Godfather of CRM", the battle for customers has gone from competing against other competitors to competing for customer's attention. Marketo 's CMO, Sanjay Dholakia noted that this change, [...]
14th Apr

Content and Leads are Not Created Equal

Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal. Consider the typical program, powered and driven by the marketing automation platform of your choice. Leads are typically scored based [...]
10th Apr

6 Takeaways from Marketo Summit 2014

As I sit in the airport awaiting my lovely red eye flight out of San […]
6th Apr

Speaking at Marketo Summit – What’s Driving Your Leads?

Founder Jeff Coveney is co-presenting with Mark Farnell of NewVoiceMedia at the annual Marketo Summit on the importance […]
8th Mar

How do you track Contacts in your Lead Lifecycle model?

How to manage Salesforce Contacts within a Lead Lifecycle process is a never ending debate. […]

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…