New May 2014 Marketo Release

Kitchen Sinks and Marketing: 10 Things to Consider When Building a Content Management Strategy
8th May
Wait I’ve Unsubscribed – Three Steps to Reduce Email Complaints
27th Jun
Show all


@Marketo continues to improve its marketing automation platform to give marketing professionals more flexibility around campaign management.

The really good stuff around the Marketo calendar is coming this summer but here is a sneak peak of of what is scheduled for release in May coming this Friday (May 16, 2014).

Mobile Device Triggers & Filters – Segment and trigger off of leads opening and clicking emails from their mobile devices

REM Insight: Marketo continues to extend its reach into mobile. According to some recent stats we’ve seen, about 50% of email is accessed via mobile–that’s a pretty big number.

Schedule Engagement Program – Set the date for the first cast
REM Insight: This capability solves the problem where you want to kick off a followup email now but then want to add the person to an engagement stream. A great example of this is a trade show followup. You just got your scanned list and want to send a message today. Today, you’d have send that message outside of the engagement program. Now you can include that message as part of the stream. You still may want to send the email outside the stream but now you have that flexibility.


Delete Workspace – Remove unwanted empty workspaces

REM Insight: Great for Marketo organizations who have consolidated departments and no longer need the extra workspaces.

Enhanced Engagement Programs – Now everyone gets multiple programs, streams, and communication limits.

REM Insight: I always found it a little strange that Marketo charged for extra this capabilit. If your company recently upgraded to get multiple streams, you may want to give your rep a call.

Abort Campaign – Stop a smart campaign midway with this emergency ejector seat

REM Insight: Ever hit the Schedule button and realize you made a mistake about 1.4 seconds after hitting the button? This feature will help you get out of those sticky situations. As a best practice, I’d recommend  scheduling your campaigns for 10 minutes from now anyway “just in case.”

Additional Languages for Sales Insight – Japanese, Portuguese, and Spanish

REM Insight: Marketo’s localization effort continues.



Text Only Link Tracking – Track Email links in the non-html version.

REM Insight: Historically, Marketo hasn’t tracked clicks of emails in text versions. Now Marketers have some additional options for tracking text formatted emails.

trackedtext link


Analytics Updates

  • Program Membership Analysis Enhancements- Now view dates for Program Status and Success
  • A/B Tests in Email Analysis – Report on A/B test email variants
  • “Standard” Edition Enhancements – Revenue Cycle Modeler and Success Path Analyzer now included

REM Insight: Revenue Cycle Modeler and Success Path Analyzer are now included in MA Standard Edition so companies can begin to build their model like they could when RCA first came out.

Visit the Marketo Community for Details (Login Required)


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


Coming soon…


Coming soon…


Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…