Marketo: What’s Coming August

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5th Aug
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marketowhatsnewHere’s a snapshot of what @Marketo has cooking for its August 2013 scheduled for 8/23/2013.

  • Text-Only Emails – new option to send an email as text only.

 REM Insight: Companies can now send more basic emails for customer support and service alerts. The new feature also provides more nurturing options as companies can give emails more of a non-marketing look for drip emails sent by lead owner. As a side benefit, spam blockers don’t like lots of formatting so text-only emails should improve mailability (in theory anyway).

Customer Engagement engine enhancements

REM Insight: Marketo took nurturing to the next level with the Engagement Engine. Marketo is continuing to make improvements to these new capabilities.

  • Ignore Exhausted Content – configure the engagement program to ignore exhaustion, including suppression of any notifications.

REM Insight: You no longer have to worry about getting alerts automatically when content is exhausted.

  •  Test an Engagement Program – use the new testing feature to simulate a cast, and test newly added content to a live stream

REM Insight: Testing a nurturing track used to be easy with campaigns when you could set your wait steps to a minute in between each piece of content. This allowed you to receive all of your content over a 5-10 minute period. Once you liked your track, you’d reset the wait steps to 1 week or whatever time you wanted.

Testing became a bit more difficult with the Customer Engagement Engine which has a minimum cast of a week. Who has time to wait weeks to test a cast? Now do it faster.


  • View Email as Webpage” and “Unsubscribe” System Tokens – utilize these new tokens to provide greater control of placement on an email.

 REM Insight: Love the flexibility to add to templates or anywhere within the email.

  •  Automatic Trigger Campaign Cleanup – Periodic notification and automatic deactivation of trigger campaigns which haven’t run in the past six months.

 REM Insight: Love getting rid of the junk. Can Marketo also do this for my old shirts I don’t wear anymore and then automatically bring them to Goodwill?

  •  Marketo Financial Management enhancement: Period Cost Update – cost added into MFM will automatically update period cost in MLM


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


Coming soon…


Coming soon…


Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…