Marketo Reinvents Lead Nurturing and Email Marketing with New Customer Engagement Engine

Marketo continues to release cutting edge capabilities. I saw a sneak peak of the analytics a while back and it looks pretty slick.

SAN MATEO, Calif., June 11, 2013 /PRNewswire/ — Marketo, ( MKTO ) the provider of a leading cloud-based marketing software platform, today announced the availability of the Marketo Customer Engagement engine, the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to

Modern marketing has gotten complicated. Marketers have to juggle dozens of programs and pieces of content at any given time, and figure out what any given person has seen or hasn’t seen. In addition, they are constantly trying to determine the next best piece of content or ideal message for every individual.  Until now, this has been just too difficult.  Email service providers lack the intelligence to meaningfully engage individuals on a one-to-one basis, and traditional marketing automation systems have forced marketers to become programmers in order to deliver even the most basic nurturing campaigns. But Marketo’s Customer Engagement engine makes this easy and frees marketers to focus on developing the best content, while the system intelligently manages the distribution and delivery of that content.

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The post Marketo Reinvents Lead Nurturing and Email Marketing with New Customer Engagement Engine appeared first on RevEngine Marketing.

Jeff Coveney

Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class. Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
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