Marketo Forms 2.0 Changes the Game

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If you are a Marketo customer that has been waiting to revamp its forms, the wait is over. I recently got a sneak peak of Forms 2.0 and the new capabilities change the game for how data is collected.

Forms are the foundation for everything in Marketo–however, form functionality has not matched the robustness of Marketo’s other features. Over the years, there have been many requests for more flexibility around form creation. Forms 2.0 has bundled many of those requests into one release to boost form effectiveness. If you haven’t signed up yet, you can register for Tuesday’s webinar on how to use the new editor to streamline the landing page creation process.


Tuesday, January 28, 2014
10:00AM PT / 1:00PM ET

This new editor enables marketers to easily implement robust designs and functionality that required JavaScript and HTML manipulation with the original editor.


So What’s New?


Some of these may or may not make the 2.0 forms release. I’ll update after the release becomes official.

  • A shinny new interface to improve usability.
  • Better control over the look of forms (e.g. no longer tied into using column based field setup.)
  • More control over validating form fields.
  • Ability to create dependent fields without creating complex java code. For example, “Car Make” field could drop down a dependent “Car model.”
  • More flexibility for embedding forms on your own pages.
  • Drafts so users can adjust forms without worrying about the changes going live.
  • Built-in data masking for forms that require passwords.


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


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Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


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Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…