Lead Nurturing: 8 Ways To Get Your Leads to Say I Do

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“50% of leads are qualified but not ready to purchase.” That’s a pretty powerful stat as many companies pass leads off to sales too soon. The end result is Sales wastes time on leads that aren’t ready and doesn’t spend enough time banging the phones against the hottest leads. This article pinpoints some top tips for moving leads along the buying cycle using lead nurturing.

Lead Nurturing: 8 Ways To Get Your Leads to Say

Not ready to purchase means they need nurturing.

When you meet someone for the first time, you don’t ask him or her to marry you. Even if you fell in love at first sight and were sure you would be a perfect match, you would do something else first: you would get to know them. You find out more about them. You discover their likes and dislikes, their goals and dreams, what they might want out of a relationship. This process is commonly known as dating. There’s a process that most people are familiar with. There’s a first date. Usually you don’t reveal your biggest secrets on the first date. It’s a gradual process that takes time.

You should approach potential customers entering the sales funnel the same way. When the customer first enters the sales funnel, don’t try to make a sale right away. This is equivalent to asking them to marry you before they’ve gotten a chance to get to know you. That’s much too forward and may scare away a potential lover.

The dating process in business is called lead nurturing. We’re going to help you get the sale with 8 lead nurturing tips that will make customers fall in love with you.

 

 

 

 

Click here to view original web page at www.parkerwhite.com

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

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Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

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Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

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Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

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