Interview w Ryan Vong: The Journey from Services to Product

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Ryan Vong

Building a services company from scratch is a challenge (I experience this daily). Pivoting that services company to also include a product offering brings together another set of challenges.

Today, I sit down with Ryan Vong, CEO and President of Digital Pi who shares his experiences on a new product called Omega that offers unique insights into Marketo performance.  We actually used Omega with a client to diagnose and cut down 50% of unnecessary processing to speed up performance.

 

The Interview

Jeff : Today we are joined by Ryan Vong, the CEO of Digital Pi. He is going to be sharing some of his thoughts on digital marketing. Ryan, you founded Digital Pi, talk a little bit about that journey.

Ryan: I started that four years ago and I just wanted to do what I love best which is automation, working with marketing teams.

Jeff: The last four years you’ve been doing a lot of services but recently, you started a software solution.  What’s going on with the solution called Omega?

Ryan: Through the four years of consulting, I think we’ve heard very similar themes throughout our consulting and we decided to address them. Through little projects, we started building a technology around the process and came out with a product called Omega.

Get more information on Omega, a Marketo management solution that helps companies analyze performance bottlenecks, scoring trends, buying journeys, and overall health. 

Jeff: Today, digital marketing is what it is, it’s a crazy landscape. Where do you see it going in the next three years?

Ryan:  I think that in the next three years, there’s going to be even more tech. But I think in three years, there’s going to be some level of standardization around the technologies with defined competitors.

There’s just so many things getting created all the time that at some point, somebody’s going to have to make sense of all of this. I think some of that stuff is going to make its way through while the market proves itself out.

It’s still a big mess and in my opinion, it will get more clear in the future.

Jeff: Really hard question…. you have just been accepted onto American Idol. You are singing for your life on American Idol. What is the one song you’re gonna go ahead and sing?

Ryan: Stairway to Heaven.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…