Improve Sales: Change Your Marketing Approach, Not Just Your Tools

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In this article, you'll learn... How the playing field is changing for your sales teams and what you can do to evolve. How content marketing can impact sales decisions. What you can do to learn more about your prospects. New accountability expectations across sales and marketing departments, coupled with [...]

You’d never jump into a plane’s cockpit to fly without first learning how to fly. Using marketing automation is very similar as you need to plan and strategize on what is most important to your prospects and your organization. You don’t just push a button and take off. This Marketing Profs article highlights several content related topics marketers should think about to make their nurturing campaigns more effective.Improve Sales: Change Your Marketing Approach, Not Just Your Tools

In this article, you’ll learn… How the playing field is changing for your sales teams and what you can do to evolve. How content marketing can impact sales decisions. What you can do to learn more about your prospects.

New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams.

Although strong sales tools are important, heightened focus needs to be placed on changing the sales and marketing approach to better understand the prospect, and in turn, create a more personalized approach. How you connect with your prospects can ultimately have an impact on meeting sales goals.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…