Tip #6 – Don’t Forget Your Plain Text Email

Tip #5 – Arm Sales with Intelligence with Sales Insight
9th Dec
Tip #7 – Put Down the Pepto: Reduce Marketing Automation Stress
11th Dec
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Text formatted emails are like zombies–dead, but not really dead.

We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all.

Today’s Tip – Don’t Forget Your Text Emailmobiledevices

Yes, text formatted emails are being read with the frequency of physical dictionaries. However, marketers still can not forget they exists. Also, with the proliferation of mobile devices and the launch of the Apple Watch and other wrist devices, some feel plain text messages may be making a comeback.

For the small portion of the population receiving text emails, you don’t want to send out text like “This is a text version, Fill out text information here.”

I’d recommend not spending too much time formatting your text version but here are a few quick tips to improve your results. Both should take 5-10 minutes at the end of your HTML creation process.

1) Put links on their own lines. This will decrease the chances of the link breaking in the email and improve the copy’s readability. If you auto converted the copy from the HTML version, pull the link out of the sentence and place it below the paragraph.

2) Use special characters like ************ to Make CTAs stick out. Marketers can use images and bolded copy to call out CTAs in HTML versions. These features don’t exist in text versions so use some kind of symbol to make your CTA stand out.

Bad Example – Poor Readability/CTA Does Not Stand Out


Good Example – Clear CTA



Other Tips from the Series


Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


Coming soon…


Coming soon…


Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…