Tip #2 – Improve Your Global Form Experience

Tip #1 – Add Time Zone Link to Webinar Invites
1st Dec
Tip #3 – Build Reusable Offers With Snippets
4th Dec
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Ever get a gift that makes no sense? That’s the feeling your visitors get when you ask them irrelevant questions.

We have released ten marketing automation tips to make you a little more productive. Like presents, some are small, some are big–but enjoy them all.

Today’s tip – Improve Your Global Form Experience via Conditional State FieldsGlobal

Improve Experience

People in Japan really don’t care about filling out information related to the United States. People in the United States don’t care about Australia. You get the picture.

To give your forms a localized flavor, make sure that your State field values are conditional so only the appropriate states and provinces show. This provides your visitors with a much better content experience.


Boost Results

In addition to providing a better user experience, fewer fields (especially irrelevant ones) mean higher conversion rates. That means visitors in countries like Spain, Italy and others will have fewer fields to complete.

Janet Driscoll Miller (@janetdmiller) of Marketing Mojo recently discussed a Marketo study that showed that the reduction of two fields can boost conversion rates by 1.5-2%.  In theory, reducing a form by a single field should have a .5%-1% bump. Significant change? No. But that’s 50-100 leads for every 10K leads generated–a potential $2-$4K savings for leads that cost $40 a pop.

If you are looking for some other detailed form tips, read crazyegg’s Small Tweaks that Can Have a Big Impact on Your Web Form Conversions.


Marketo Study


How to Setup in Marketo

For detailed directions on how to edit picklist values and set field labels, get more information in the Marketo Community (Login required). At a high level, here are three steps:

  1. Within your form, select the State field and choose the Visibility rule.
  2. Customize when the State field should appear and which values it should contain.
  3. Repeat for all the forms where Country and State are captured.

Learn more about other Marketo Forms Tricks in First Take: Twelve Great New Features of Marketo’s Forms 2.0.


 Other Tips from the Series



Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”


Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.


1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.


Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.


Coming soon…


Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.


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Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.


Coming soon…