Get a Reality Check: Sales and Marketing Alignment

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Get a Reality Check: Sales and Marketing Alignment

Great article by @funnelholic on sales getting on the same page with sales. I love the point of how he buying cycle has changed for buyers and that marketing at the early stage has become much more important.

Sales wants it.sales, marketing, alignmentAt the end of the day – if sales isn’t going for it…then alignment ain’t happening.  For years, all the blog posts, etc on the topic were written by marketing folks. It seemed like alignment was a marketing-driven.

It’s essentially an olive branch to marketing. Sales people realize that they have lost the first 1/3 of the buying cycle and buyers are more informed than ever before. Sales need marketing now.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
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451research

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Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

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Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

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DYN

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Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

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DataGravity

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Fusion

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IngramMicro

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Kewill

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USAA

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