February Marketo Release

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After the blockbuster Forms 2.0 release in January 2014, the February release sprinkles in some email program enhancements along with some forms touchups and usability improvements.

One of the small, yet powerful features I really like involves adding the engagement score to the engagement email report. Marketo has done a great job with the engagement score metric but has kept it separate from the rest of the traditional email reports. Now marketers can get a better picture of their engagement email interactions in one place.

Marketo customers can expect to see the release rolled out on February 21, 2014. For more information, get details in the Marketo Community (Login Required)

Email Program Enhancements 

  • Engagement Score as Winning Criteria – use the engagement score to determine the winning variant in your AB or Champion/Challenger tests
  • Email Program Results – view the results and activities logged for the email program
  • Leads Blocked from Mailing – view the leads blocked from your mailing
  • Export Email Program data – export the email results, including AB test variants, to Excel
WinningEmailinMarketo

Use the engagement score to determine the winning variant in your AB split test or Champion/Challenger test

Engagement Score in Engagement Stream Report

  • View how effective the content in your engagement program is by contrasting standard email metrics (Open, clicks, etc) with the Engagement Score.
rtaImage

Track Engagement Score in Engagement Stream Report

Forms 2.0 Enhancements

  • Progressive profiling for embedded forms and much more!

Program Details in Email Analysis

  • Email metrics can be grouped by Program Name, Channel, and Tags
Program Email Analysis Marketo

Program Details in Email Analysis

 

 

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

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USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…