The Decision: Sirius Decisions Summit or Marketo Summit?

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Sirius Decisions Summit

What a crazy couple of weeks for marketers who decided to head to both the Marketo Summit in San Francisco and Sirius Decisions Summit 2018 in Las Vegas. This was my first trip to Sirius Decisions so it was a new experience for me.

How do they compare against one another? Which one should you attend?

Watch the official highlights video below (and make sure to stick around for the Outtakes).

Off to Vegas

About two weeks before the Sirius Decisions Summit 2018, I was given a pass so I had to find some last minute flights and accommodations.  Yes, it was a week after the Marketo Summit but rooms at the Luxor cost a whopping $38 a night–there was no excuse not to go.

I particularly liked the setup where sponsors were given the first day to provide use cases of their technologies in action. Usually, one would think this would be demo central, but it wasn’t. I listened to folks like Derek Boggs walk through how direct mail (via PFL) is changing the way Insidesales.com is engaging its audience.

The second day focused on award-winning case studies on various marketing initiatives. For example, rebranding is a hot topic for me as we are working through rebranding options for Digital Pi and RevEngine Marketing.  There were several sessions on this topic, including one by Julianne Rose of ConnectWise who shared how she helped merge four brands into one over several years.

Sirius Decisions 2018

The evolution of brands over several years.

Sirius Decisions 2018 vs Marketo Summit 2018

Since they are both fresh on my mind, here’s the rundown of how they compared in 2018.

Both are different and very useful depending on what you are looking for. To summarize, the Sirius Decisions Summit provided the frameworks to set marketing and sales strategies, while the Marketo Summit was all about getting your hands dirty to make those strategies a reality with Marketo.

Personally, I loved the mix because both apply to me. However, if your company has standardized on Hubspot, you could probably skip the Marketo Summit. If you are in the weeds with Marketo creating workflows and cleaning data, the Marketo Summit might be the better fit. For executives looking for pure strategy, Sirius Decisions Summit might be your choice if you can only attend one.

Marketo Summit Sirius Decisions Summit
Location San Francisco Las Vegas
Types of Sessions Marketo “how to” with some marketing strategy tracks. Strategic/Executive level. Case studies for marketing, sales, and product leaders.
Theme Fearless Marketer Intelligent Growth
Cost for attendees $1,895 $2,100+
Attendees Approx 6,000 Approx 3,000
Designed for Marketo practitioners and execs at companies that have (or are considering) Marketo. Marketing and sales leaders. Platform independent.
Sponsors A little less than 100 A little more than 100
Parties Yes Yes
Featured Artist Flo Rida Fall Out Boy

Looking Ahead

In speaking with marketers, many were forced to make a tough decision between the two events this year.

Fortunately, in 2019, these events will not compete. Sirius Decisions is scheduled to take place in Austin, TX  May 6 – 9, 2019. Marketo is mixing it up by bringing its Summit to Las Vegas October 21-24, 2019.

See you in 2019.

Want to catch up on the 2018 Marketo Summit happenings? Read: Top Takeaways from Marketo Summit 2018.

 

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

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Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

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Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

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Kewill

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USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

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