My 48-Hour Dreamforce Whirlwind

Why Your Attribution Reporting is All Messed Up
30th Oct
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Watch the Video: Dreamforce 2017 in 48 Hours.

With one day left until Dreamforce 2017, I made the leap to go at 4pm the day before leaving. It was too great of an opportunity to meet with partners, prospects and customers. Plus, I had never been before.

Flight costs were insane but a last-minute check of flights using miles showed decent availability. Somehow, I lucked out and scored a hotel in Union Square at a normal price. I was ready.

Due to some late week client commitments back home, I had just 48 hours to experience Dreamforce.  This is like trying to read War in Peace in a night. What’s it like navigating Dreamforce in such a short period as a rookie without a Dreamforce pass?

Dreamforce Breakouts

In my almost two days, I put my walking shoes on and rotated between three breakout venues hosted by various Martech vendors/partners as well as Marketo. I used some of those locations for meetings I setup on the plane ride out. I was pretty amazed at the quality of the breakout sessions and venues which were completely separate from Dreamforce—no Dreamforce pass required.

In my limited time, hot topics revolved around Artificial Intelligence (AI), Account-Based Marketing (ABM) and Analytics.  For our clients, AI and ABM are still evolving initiatives. Our clients’ hot button is attribution and funnel management so I focused on getting the latest updates from our friends at Bizable, FunnelWise, Engagio, Full Circle Insights, LeanData and BrightFunnel.

My personal prediction is attribution management is going to grow significantly in 2018 so look for continued coverage of these vendors/solutions in the future. Our new attribution eBook is already our most popular asset of 2017.

Craig Rosenberg hosts a panel at Marketo breakout

Panel discusses Martech at B2B Champion breakout

OpsStars breakout – Will Soupcoff and Jeff Serlin talk about building a rocketship.

OpsStars event had pedicabs to whisk attendees around.

Dreamforce Parties

For my one full night at Dreamforce, there were a plethora of parties going on over the city. Apptus compiled a list of 150+ for the week–talk about the ultimate bar crawl. I just made it to one: the Marketo party at Spin to catch up with fellow Marketo aficionados.

Spraypaint wall

Spraypaint wall

DJ spins some tunes

Wearing some funky shades with my friends from BELL.

Ping pong

By Tues afternoon, I was back on the plane and heading home. It was an eventful 48 hours and now I’ll have a better plan for next year (although my spur-of the-moment  trip worked out pretty well).

Watch the Video: Dreamforce 2017 in 48 Hours

 

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…