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“Marketers need to figure out how to engage the consumer in the conversation.” @sdholakia.

marketingbillboardAccording to a recent article by the Huffington Post, there are four top tools marketers need in their tool chest. Marketing automation and analytics are the obvious ones. With those two becoming more main stream, marketers are getting smarter.

We are seeing a big shift in nurturing from standard streams to personalized communications — the trend for 2014 is starting that conversation earlier in the process with a comprehensive content marketing strategy.

There are four top tools marketers need in their tool chest according to the Huffington Post:

1. Customer Engagement Strategy: it’s about conversations, not campaigns.

2. Influence marketing: interesting, timely and useful content 

3. Data driven marketing and the power of contextual intelligence 

4. Marketing automation: lead nurturing, marketing campaign influence, and sales enablement 

Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg , popularly known as “the Godfather of CRM”, the battle for customers has gone from competing against other competitors to competing for customer’s attention. Marketo ‘s CMO, Sanjay Dholakia noted that this change, […]

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Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

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Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

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Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

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Kewill

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USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

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