2013 Marketing Automation Continues to Mature

Marketing Research Chart: What are your peers’ top email marketing goals?
27th Jul
Content Marketing and Kevin Bacon?
5th Aug
Show all

46% of B2B marketers are using marketing automation in 2013. Of that 46%, 80+% have indicated strong or better adoption.  What a jump from a few years ago. Check out this latest report by @btobmagazine.

2013 Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns is for b2b marketing managers and directors, content marketers, business development professionals who are looking to use marketing automation to manage their overall marketing campaigns.
This report is filled with 54 pages of facts and benchmarks with over 20 charts and analyses that you can immediately apply to your marketing automation implementation and are free to include presentations.Readers of this research will learn:

  • The most important marketing automation metrics to focus on.
  • The “bandwidth gain” and “resource-amplifier” that marketing automation provides.
  • The critical features of the marketing automation that are used to demonstrate sales success.
  • The functionality of marketing automation best most suited to specific marketing tasks.
  • How b2b marketers are using marketing automation to maximize the ROI bottom line.

2013 Marketing Automation: Best Practices for  the Management of B2B Digital Marketing Campaigns

 

 

 

 

 

 

 

 

 

 

 

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…