10 Marketing Automation Top Tips – The Wrapup

Tip #10 – Improve Results with Global Suppression Lists
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The presents are opened and now it’s time to go try out your favorites.

From sales alignment to snippets to tokens, here are 10 marketing automation tips with a Marketo twist to get your marketing automation system humming.

We have released ten marketing automation tips  to make you a little more productive. Like presents, some are small, some are big–but enjoy them all.

 

ClockTime Tip #1 – Add Time Zone Link to Webinar Invites – With the addition of four words to your invites, marketers can provide a more localized experience in less than a minute. Read More….
How to improve global forms? Tip #2 – Improve Your Global Form Experience – Ever get a gift that makes no sense? That’s the feeling your visitors get when you ask them irrelevant questions. Read More….
SinppetDollarphotoclub_69277260_200PX Tip #3 – Build Reusable Offers With Snippets – A Snippet is more than the hair that gets cut off your head in the barber’s chair. Read about the importance of leveraging reusable content to cut down the time of overall marketing management. Read More…. 
 Tip #4 – Celebrate Wins and Build Alignment with SalesWin_Dollarphotoclub_73150274_200PX – Does a tree that falls in the middle of the woods make a sound? Marketing should always communicate wins. Read More….
 Tip #5 – Arm Sales with Intelligence with Sales InsightArm sales with right intelligence tools – Don’t bring a knife to a gun fight. Give Sales what it needs to succeed. Read More.
 Tip #6 – Don’t Forget Your Plain Text Email – Plain text formatted emails best practicesText formatted emails are like zombies–dead, but not really dead. Learn a few quick tips for optimizing plain text emails. Read More….
 Tip #7 – Put Down the Pepto: Reduce Marketing Automation Stress Remove marketing automation stress– It’s 7:23 am. Do you know if all of your hot webinar leads have moved over to Sales? Learn how to get proactive to find issues before they become big issues. Read More….
 Tip #8 – Gain Insight into Your Lead LifecycleMarketing automation funnel –  The goal of a lead funnel is to have leads go into the top of the funnel and come out the other end with dollar signs attached. Learn the importance of date stamping as part of this process. Read More….
 Tip #9 – Cut Marketing Effort in Half with Program Tokenswork smarter advice – A token is more than what you get at the arcade. Program tokens separate the great digital marketers from the rest of the pack. Read how to leverage tokens within your marketing automation system. Read More….
 TWord cloud for Suppression listip #10 – Improve Results with Global Suppression Lists – Keeping people out of your campaigns is just as important as putting people in. Competitors? Problem accounts? Learn how to keep these out of your campaigns. Read More….

Have your own tips for success, email me–I’d love to share them as part of a future post.

DYN

Josh Verrill

Services: Strategy, Assessment, Ongoing Services

“RevEngine Marketing has helped Dyn reach amazing results. Within 60 days, REM helped Dyn establish repeatable best practices to improve marketing efficiencies over 50%. That enabled our business owners to focus on the business, not on our system.
With REM as our long term partner, we’ve seen marketing’s contribution revenue double over the past year. REM has helped us achieve success with everything from managing the lead lifecycle to gaining visibility into marketing effectiveness.”

451research

Coming soon…

Clavis Insights

Helped find the gaps in Solix marketing process to put on path for 5X improvement.

Centage

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

Clavis Insights

Established best practice program and landing page strategy to streamline ongoing marketing as much as 50%.

Provided vision into marketing influence by creating multi touch attribution model to measure the impact of various touch points.

DYN

1. Created marketing efficiencies reducing day-to-day workload for select campaigns by 30%+.

2. Identified approx $1 million+ in bad/old data to cutting Marketo license costs, improving personalization and boosting marketing results.

3.Streamlined Marketo performance 30%+ with in-depth performance audit to disable old campaigns, eliminate unnecessary fields and optimize CRM sync.

4. Improved nurture journey reducing staffing 1/4 resource (or $25K) the time of sending manually.

Bullhorn

Created efficiencies reducing webinar setup time and other programs by 50%+.

Reduced reporting time on key video watching program by 10x. Insights now take minutes as opposed to hours.

DataGravity

Coming soon…

Fusion

Boost engagement by 167% including a 12X single day improvement leveraging a Triple Touch Methodology.

IngramMicro

Coming soon…

Kewill

Coming soon…

USAA

Develop a Second Chance nurture strategy to boost engagement 2X for previously unconsumed content.

Yearup

Coming soon…