RevEngine Marketing leverages the 4As of Inbound Marketing to fuel revenue creation efforts. The last A revolves around measuring success.

Reporting and Analytics

Reporting and analytics are where the art of marketing meets the science of marketing. Understanding how marketing impacts revenue is crucial for measuring ROI.

RevEngine Marketing uses analytics as the foundation to architect all of its automation solutions. This closed-loop reporting tracks a prospect from the top of the funnel to closed business to give you key insights on your business.

Answer questions like:

  • What is marketing’s contribution to revenue?
  • What are my most/least impactful marking programs?
  • For any given program, what is my cost per lead? per acquired lead? per opportunity?
  • Which campaigns influence the most revenue?
  • How are leads progressing through the funnel stages? How can we accelerate this process to fuel revenue growth?


Top Expertise. We know Marketo. With one of the world’s top 25 power users, RevEngine Marketing can make your automation goals a reality. For other solutions such as Eloqua and Pardot, we work with trusted partners to deliver superior results.

Best Practice 4A Methodology. Assess. Align, Automate. Analyze. Simple in theory, difficult to execute. We know how to translate strategy into tangible results.

We’ve Lived in Your Shoes. We’ve been making automation work since 2008 on the client side. We’ve experienced the sales and marketing battles—and successes. We know how to translate that experience to our clients. Our proven track record resulted in Marketo nominating our founder’s prior company for a 2013 Marketo Exceptional Product Usage nomination.

Passion. We love what we do. If our clients aren’t happy, we’re not happy.

Analyze June 18, 2013
Subscribe to the RevEngine Insider for exclusive top tips: