RevEngine Marketing leverages the 4As of Inbound Marketing to fuel revenue creation efforts. The second A revolves around aligning your Sales and Marketing teams.
Is your Sales and Marketing team on the same page?
Are your processes mapped to success? Does Sales and Marketing have a clear agreement on what is considered a lead? You are not alone. Some companies jump right to the automation phase without defining the upfront process. It’s like building a house without a blueprint.
RevEngine Marketing can assist your organization with establishing best practice methodologies for marketing and sales alignment. We’ll not only help you build your funnel, we’ll help make it a reality.
- Sales process
- Marketing operations
- Lead feedback process
- Lead SLAs
No Lead Left Behind Demand Funnel
Is your organization driving leads THROUGH the funnel?
A key component of sales and marketing alignment is creating a repeatable and measurable demand funnel that fuels revenue growth. Many times, organizations measure leads coming into the funnel but have limited visibility into what happens to leads along their journey to a converted deal. This situation can result in leads quickly getting dumped into the lead graveyard or getting lost in the system without proper follow-up.
RevEngine Marketing’s No Lead Left Behind Demand Funnel can be mapped to your organization’s processes so you can create your own revenue engine. The goal is to ensure all leads receive the proper attention to ensure no lead is left behind. We’ll help you set up SLAs and best practice benchmarks to drive this repeatable process for your organization.
We recognize that every organization is different and can customize the model to fit your needs. For example, some organizations leverage a telesales organization while others rely on more of an inside sales model.