The 4 A’S of Inbound Marketing

The 4Ps (Price, Product, Promotion and Place) have been around forever. Today’s successful marketers use a new methodology for driving revenue success. We call this process the 4As of Inbound Marketing.
RevEngine Marketing uses this methodology to ensure organizations can attain their sales and marketing objectives for igniting revenue growth.

  • Assess. Auditing current marketing and sales processes is essential for finding gaps where improvement is needed and for setting benchmarks to measure against future progress.
  • Align. Sales and Marketing alignment is crucial to the success of the revenue generating machine. This step involves bringing Sales and Marketing together with repeatable industry best practice methodology.
  • Automate. Automation is where Sales and Marketing begin to see the benefits of their hard alignment work. Here, alignment process and marketing get mapped to success with marketing automation technology. Includes lead scoring, lead nurturing, analytics and much more.
  • Analyze. Reporting and analytics are where the art of marketing meets the science of marketing. This steps involves developing the top reports that provides closed-loop reporting to track a prospect from the top of the funnel to closed business.


Top Expertise. We know Marketo. With one of the world’s top 25 power users, RevEngine Marketing can make your automation goals a reality. For other solutions such as Eloqua and Pardot, we work with trusted partners to deliver superior results.

Best Practice 4A Methodology. Assess. Align, Automate. Analyze. Simple in theory, difficult to execute. We know how to translate strategy into tangible results.

We’ve Lived in Your Shoes. We’ve been making automation work since 2008 on the client side. We’ve experienced the sales and marketing battles—and successes. We know how to translate that experience to our clients. Our proven track record resulted in Marketo nominating our founder’s prior company for a 2013 Marketo Exceptional Product Usage nomination.

Passion. We love what we do. If our clients aren’t happy, we’re not happy.

The 4A’s: Overview June 18, 2013
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