The 4As of Inbound Marketing
The 4Ps (Price, Product, Promotion and Place) have been around forever. Today’s successful marketers use a new methodology for driving revenue success. We call this process the 4As of Inbound Marketing.
- Assess. Auditing current marketing and sales processes is essential for finding gaps where improvement is needed and for setting benchmarks to measure against future progress.
- Align. Sales and Marketing alignment is crucial to the success of the revenue generating machine. This step involves bringing Sales and Marketing together with repeatable industry best practice methodology.
- Automate. Automation is where Sales and Marketing begin to see the benefits of their hard alignment work. Here, alignment process and marketing get mapped to success with marketing automation technology. Includes lead scoring, lead nurturing, analytics and much more.
- Analyze. Reporting and analytics are where the art of marketing meets the science of marketing. This steps involves developing the top reports that provides closed-loop reporting to track a prospect from the top of the funnel to closed business.